FAQ: The New Front Door

After ChatGPT, the way people buy has changed. Customers arrive with questions, and if they can’t find answers, they leave. The old, dusty FAQ page you’ve been ignoring is suddenly your most important asset. the FAQ is no longer a support page, it’s your business knowledge distilled, the front line of trust and sales.

Buyers don’t want to hop on sales calls anymore.

Buyers will walk away if their questions aren’t answered.

Every repeated question is a sign of friction in your sales process.

An FAQ page is not a side project, it’s the front door of your business.

You’re no longer just explaining your product to people, you’re also explaining itto their AI assistants.

Prediction beats reaction: anticipate what customers will ask before they need to.

An FAQ can be your best sales content.

FAQ is your business knowledge base in its perfect form

The companies that win won’t be the ones shouting the loudest, they’ll be the ones answering the clearest. And the clearest answers live in your FAQ.